Just do it: Nike slogan inspired by Gary Gilmore's last words | news.com.au — Australia's leading news site
![Skot Armstrong on Twitter: "Nike's famous slogan “JUST DO IT” was inspired by the last words of death row inmate, Gary Gilmore #BOTD https://t.co/dYH1E1IVDI" / Twitter Skot Armstrong on Twitter: "Nike's famous slogan “JUST DO IT” was inspired by the last words of death row inmate, Gary Gilmore #BOTD https://t.co/dYH1E1IVDI" / Twitter](https://pbs.twimg.com/media/DtmE9u1UUAA5bc-.jpg)
Skot Armstrong on Twitter: "Nike's famous slogan “JUST DO IT” was inspired by the last words of death row inmate, Gary Gilmore #BOTD https://t.co/dYH1E1IVDI" / Twitter
![Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/01/17/17/53032145-0-image-a-4_1642439476122.jpg)
Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online
![Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport](https://img.huffingtonpost.com/asset/5d01e58c2100003711ec2aed.jpeg?ops=scalefit_960_noupscale)
Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport
![Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/01/17/17/53029293-10411375-image-a-1_1642439147193.jpg)
Just do it! How murderer Gary Gilmore's final words inspired Nike's famous slogan | Daily Mail Online
![Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2015/03/18/17/gary.jpg?quality=75&width=982&height=726&auto=webp)